SimplyBridal is led by a team of experienced executives who are passionate in changing the bridal industry status quo. We prove that wedding products with outstanding quality don’t need to break the bank and we give our brides an unbeatable stress-free customer experience. At SimplyBridal, the bride’s dream will be fulfilled.

Lawrence Ng, Co-Founder, CEO

Lawrence has been a successful entrepreneur, operator and investor for 15+ years. From the years 2000 to 2008, Lawrence successfully grew the internet company he founded at the age of 21 without any outside funding,, from $0 and no staff to over $200 million in revenues and over 200 employees across three offices in the United States. Lawrence was named Ernst & Young’s "Entrepreneur of the Year" for the Technology category in 2007. In the same year, was also recognized by Deloitte Technology Fast 50 and Inc. 500. In addition, was named Los Angeles Business Journal's list of "Best Places to Work in Los Angeles."

Kathy Yeung, Co-Founder, COO

Kathy is a passionate entrepreneur with over 15 years of experience working with start-up and early stage companies primarily in the technology, entertainment, fashion and education industries. Prior to SimplyBridal Kathy was at, where she was part of the senior management team that led company growth from $60M to over $200M in 3 years. She built two highly profitable $40M+ business units at Oversee, and was instrumental in building motivated, high-performing teams and managing organizational and cultural change during their high-growth. Kathy received her MBA from the Anderson School of Management at UCLA, and graduated Magna cum Laude from UCLA with a BA in Economics / East Asian Studies.

Sanly Yuen, Co-Founder, Lead Designer

Sanly was responsible for all initial apparel design and product development at SimplyBridal, and continues to actively advise the design team. Sanly has over 15 years of experience in the fashion industry. Most recently, she designed daytime and special occasion dress collections for Ivy and Blu and Suzi Chin in New York City. Prior to that, Sanly held the role of designer for the soft woven sportswear line at BCBG Max Azria. She has extensive experience in embroidery and beading design, pattern making, and sourcing. Sanly graduated Summa cum Laude from the Fashion Institute of Technology with a BFA in Apparel Design.

David Coombs, CFO

David has over 20 years of experience working in various corporate finance roles. Before coming to SimplyBridal, he worked at for 8 years with responsibilities in financial planning, reporting, analysis and M&A. Prior to, David held senior finance positions at Vendare Media, IHOP Corporate, and .TV Corporation, and was an auditor at McGladrey and Pullen, LLP. David received his Masters in Accounting from USC after earning his B.S. in Politics from Pomona College.

Michael Mirsky, Head of Real Estate Development

Michael brings extensive retail experience in building, motivating and managing a retail real estate department successful in formulating and executing a national and international growth strategy. Michael was at David’s Bridal for 20 years where he served as the Vice President of Real Estate and Senior Real Estate Legal Counsel. Michael was responsible for strategic planning of overall store growth varying between 10 to 30 stores annually. Michael has intimate knowledge of all aspects of real estate growth, including market analytics, capital budgeting, site selection, legal lease negotiations, store planning and construction, store maintenance, remodels, relocations and rental reductions. Michael received his JD from Widener University School of Law, and his BA from The George Washington University.

Gene Morphis, Advisor

Gene served as the Chief Financial Officer of David's Bridal from 2006 to 2010. After leaving David’s Bridal, Gene was Chief Financial Officer of Francesca's Holdings Corp. Prior to David’s Bridal, Gene served as Secretary, Treasurer and Chief Financial Officer of The Rowe Companies, Chief Financial Officer of ClientLogic, and Senior Vice President and Chief Financial Officer of Modus Media International, Inc. He has also held various executive positions at Zales Corporation, American Woodmark and Holiday Inns. He serves on the advisory board of Serality. Gene received his BA and MBA degree from the University of Memphis.